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IOS 14.5

Facebook Creatives

IOS 14.5 – The Aftermath. The iOS14.5 update that took place in April 2021 needs no introduction to the advertising community. 96% of iPhone users opted out of app tracking after the update was released. What followed was a massive loss of data, less accurate retargeting, awful attribution, and above all, dropping ROAS across nearly …

Facebook Creatives Read More »

IOS 14.5 – The Aftermath.

IOS 14.5 – The Aftermath. The iOS14.5 update that took place in April 2021 needs no introduction to the advertising community. 96% of iPhone users opted out of app tracking after the update was released. What followed was a massive loss of data, less accurate retargeting, awful attribution, and above all, dropping ROAS across nearly …

IOS 14.5 – The Aftermath. Read More »